QPHS magazine - Spring Term 2026 - Magazine - Page 33
CAREER FOCUS
Real World Skills
As part of our WPD programme, Bank of
America has been delivering a series of
workshops designed to support Year 12 in
making confident, well-informed decisions
about their next steps beyond school.
Led by guest speaker Nigel Jones, one of
the sessions explored the importance of
personal branding: what it is, why it matters,
how to begin building one and use it in realworld situations. Nigel explained that
personal branding is not about creating a
false or exaggerated image, it is about
understanding who you are and
communicating that clearly to others. A
strong personal brand allows individuals to
showcase their values, skills and
experiences, helping them stand out, build
credibility and form meaningful professional
connections. Nigel reminded students of a
quote by Jeff Bezos:
